Customer churn for Amazon.com's (AMZN) Prime subscription service was high even before the e-commerce leader revealed that it's considering a price increase, a new study shows.
A survey by Consumer Intelligence Research Partners released Thursday found that 23% of Amazon Prime members do not renew.
On the plus side, 39% of Amazon customers subscribe to the $79-a-year service, and the e-tailer has been able to attract enough new subscribers to more than make up for the churn, CIRP says. The percentage of Prime members grows to 45% when you include the company's Amazon Student and Amazon Mom memberships.
Quelle: investors.com
Kommentar schreiben