Hohe Churn Rate bei Amazon Prime

Customer churn for Amazon.com's (AMZN) Prime subscription service was high even before the e-commerce leader revealed that it's considering a price increase, a new study shows.

A survey by Consumer Intelligence Research Partners released Thursday found that 23% of Amazon Prime members do not renew.


On the plus side, 39% of Amazon customers subscribe to the $79-a-year service, and the e-tailer has been able to attract enough new subscribers to more than make up for the churn, CIRP says. The percentage of Prime members grows to 45% when you include the company's Amazon Student and Amazon Mom memberships.


Quelle: investors.com

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