Powered by Big data, innovative analysis of user habits on products, solutions and services can drive predictive behavior for end customers and increase brand loyalty for operators. Delivering key analytics driven business insights, Big Data has already gained a lot of respect within the global enterprise community, here is how mobile operators can take help from big data techniques and add value to their business operations by understanding their customer sets
in a better way and hence increasing the possibilities of profitability many folds.
At a time when telecom operators continuously look for providing their customers exactly what they want, they have to look for the right level of customer insights. And this is where Big Data can be of great help. Next generation big data techniques can help operators design lucrative customer offers that are most likely to be accepted and adopted.
Quelle: economictime.com
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