Buyer Persona. The things you need to pay attention are: 1.Demographics: age, gender, city, country, career, problems, needs, pain points, past experiences. 2.Behaviours: what content they like to consume, what are their daily routines, hobbies? 3.Sources: define how your potential lead can find you, how can you reach out to him. #customerjourney #cx #digitalmarketing source: quora