ARTIFICIAL CHURN - WHITE PAPER


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ARTIFICIAL INTELLIGENCE IN CHURN MGMT. AND CRM
Individuals and customers now expect a unique experience—they don’t want to be treated like a generic customer. They want contextualized, personalized, and connected experiences, with all their interactions with a business tied together.

Source: MIT Technology Review
Customer Experience AI in CRM.pdf
Adobe Acrobat Dokument 1'012.9 KB

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A TRILLION DOLLAR BOOST: The Economic Impact of AI on CRM and Churn Mgmt.
This White Paper uses IDC market data, IDC's AI/CRM Economic Impact Survey of 1,028
organizations worldwide, and 20 years of IDC's economic impact modeling to forecast how AI will affect the global economy.

It forecasts business revenue growth and job creation (or destruction)
based on AI applied to customer relationship management (CRM) activities.

Source: IDC
idc-the-economic-impact-of-ai (3).pdf
Adobe Acrobat Dokument 829.4 KB

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Artificial Intelligence for CRM and Churn
Smarter Marketing: A new level of precision and personalization, brought about
by smarter machines using data more intelligently, applies
to marketing as well.

An AI-enabled marketer can reach every customer at the right time, knows the best
audience for every campaign, and delivers the perfect content for every customer.

Source: Salesforce.com
Salesforce_AI for CRM A field guide to e
Adobe Acrobat Dokument 4.7 MB

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Churn and CRM Experience Meets AI
A new day is dawning for the customer experience, driven by the application of artificial intelligence, machine learning, and automated technologies to CRM data. The potential exists to transform the customer’s experience by providing service in a more predictive and intuitive way than ever before.

Source: MIT Technology Review Custom
Customer Experience AI in CRM.pdf
Adobe Acrobat Dokument 1'012.9 KB