Individuals and customers now expect a unique experience—they don’t want to be treated like a generic customer. They want contextualized, personalized, and connected experiences, with all their interactions with a business tied together.
A TRILLION DOLLAR BOOST: The Economic Impact of AI on CRM and Churn Mgmt.
This White Paper uses IDC market data, IDC's AI/CRM Economic Impact Survey of 1,028
organizations worldwide, and 20 years of IDC's economic impact modeling to forecast how AI will affect the global economy.
It forecasts business revenue growth and job creation (or destruction)
based on AI applied to customer relationship management (CRM) activities.
A new day is dawning for the customer experience, driven by the application of artificial intelligence, machine learning, and automated technologies to CRM data. The potential exists to transform the customer’s experience by providing service in a more predictive and intuitive way than ever before.